When recruiting clinical (or administrative staff) into your practice in a tight employment market, sometimes we are just happy to have people applying for the job and can compromise good selection in the process. It might feel easy to just employ the next person who...
In a process, wholeheartedly adopted from conversations and learning from Tristan White, physiotherapist, business owner and author of the book Culture is everything, if you want to be a great leader, you have to learn to lead yourself first. What does this mean? This...
There are 6 basic drivers that effect our business:• New enquiries• First assessments• New clients• Drop out rate• Total number of clients (Which is a reflection of new clients and drop out rate)• Average client spend And, the score card – Revenue Although...
Marketing is not a game of certainty. You could have a great idea, a wonderful product and the concept is fantastic in your mind, but when you launch it to the world, it tanks. Most ideas, marketing concept and products that you will try will fail. That’s okay and...
Although you might be a great practitioner with a wealth of knowledge in your field, the most important from a business perspective is how it translates into a customer experience. If the customer doesn’t feel like the experience matches their expectations, it doesn’t...
With so many options for students when they graduate, how does your practice stand out compared to the others? As a business owner, I ask this question all the time and unfortunately, what worked before does not necessarily work today. Every year, the new group of...
